Launched in 2004, the New York Comedy Festival (NYCF) is the country’s largest and longest-running annual comedy festival, drawing in fans from across the nation and around the world. With over 200 events spread across New York’s most iconic venues, the festival is a one-of-a-kind celebration of laughter, creativity, and culture. Comedy fans are not only passionate but disproportionately influential, often shaping trends, culture, and even social movements. They are early adopters of new ideas and highly active on social media, making them an ideal audience for brands looking to engage with trendsetters who embrace fresh concepts.

Partnering with NYCF gives your brand an unparalleled opportunity to be associated with a first-class comedy brand and to engage with a young audience that is eager to experience the best in live entertainment. These fans share their experiences, and amplify their favorite performances, which translates into significant visibility and engagement for your brand.

When you partner with the NYCF, your brand will be showcased in New York City’s most iconic venues. From the legendary Carnegie Hall and the Beacon Theatre to the world-famous Madison Square Garden and Town Hall, your brand will be front and center in some of the city’s most prestigious and recognized spaces. Whether it’s a live event, a stand-up show, or an exclusive behind-the-scenes experience, your activation will be seen by comedy fans and industry insiders alike, enhancing your visibility and credibility.

We attract the biggest names in comedy—from emerging talent to rising stars to iconic A-List talent. By partnering with us, you’ll have the chance to align your brand with comedy’s best and brightest talent. Our festival draws attendees from every corner of the globe, offering your brand a unique chance to engage with a diverse and engaged audience. Whether through onstage moments, impactful influencer collaborations through our network of carefully curated content creators, or exclusive branded content, working with and being associated with NYCF means being at the forefront of the comedy world.

We offer bespoke activation opportunities designed to elevate your brand’s presence. From branded stages at iconic venues to interactive pop-up experiences, we tailor each activation to align with your brand’s goals and values. Your activation can include anything from VIP experiences and exclusive comedy showcases to branded lounges, product sampling, and social media campaigns. Every activation is an opportunity to captivate a highly engaged audience and create a memorable experience that will resonate long after the festival ends.

Partnering with NYCF means more than just being seen at live events. We provide strong in-venue and out-of-home (OOH) branding opportunities across New York City, ensuring your brand reaches audiences both at the venues and beyond. In addition, your brand will be prominently featured on the festival website, social platforms, and digital marketing materials. With millions of impressions across the festival’s channels, your brand will be integrated into the very fabric of the NYCF experience, creating a lasting connection with fans, talent, and influencers.

The NYCF is the ultimate platform for brands looking to connect with an energetic, diverse audience that spans generations and geographies. Whether through creative activations, targeted advertising, or partnerships with comedy legends, we provide endless opportunities to amplify your brand’s impact. Let’s create something unforgettable together and bring your brand to the center of New York’s comedy scene.

Ready to partner with us and elevate your brand?